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Selecting A Domain Name That Clicks! by BB Lee (C)2005
mailto:smallbizbits@yahoo.com
(736 Words)
After making the decision to join the World Wide Web Business
Community. Another important step awaits your attention.
You will certainly want to select a Domain Name for your
business.
That’s right! Your very own Domain Name for your online business.
Selecting the right domain name is often a hard task for many
new online business owners.
They want a catchy name that will get attention plus deliver the
paying customers to their website. Unfortunately, many online
business owners insist on the wrong name. One that is not only
improper for their business but also might give potential
customers the wrong impression.
I’ve heard of quite a few online business owners naming their
new business after a family pet, a child, or significant other.
Not necessarily in that order! But, alas, that “catchy” name
might make it difficult for potential customers to find your
website or you might attract the wrong crowd.
And speaking on the wrong crowd… “I guess you’ve heard the
joke about the elderly woman who hooked impressive rugs for a
living and decided to start a website called hookers.com. Well,
she received many hits to her website from many disappointed
lecherous male surfers, so the story goes.”
Before deciding the proper Domain Name let’s cover a few basics:
What’s A Domain Name? In basic terms a domain name is your
business name on the World Wide Web. This is how customers will
find your website. The domain will show your location and
whether your website is commercial (com) organizational (org)
educational(edu) governmental(gov) or any one of several other
suffixes.
How Might A Domain Reflect Your Business? If you repair cars,
your domain might be: -www.autorepairs.com
-www.Qualityautorepairs.com
If you design websites a good domain might be:
-www.Qualitywebdesigners.com -www.cheapwebdesigns.com
If you sell house plants a good domain name might be:
www.houseplantsforyou.com www.houseplants.com
If you repair computers a good domain name might be:
www.computerservice.com www.computer-repair.com
By reflecting exactly what your business concerns it will be
easier for potential customers to find your website even if they
don’t know the exact URL (Universal Resource Locator) They might
simply go to a search engine like Google.com and type the kind
of business they are looking for. Suppose you own a home based
computer repair service on the Internet. A potential customer
types “computer repair” on google…and up pops your website!
They visit your website. Contact you about your repair services.
Cool…huh?
What’s The Deal With The Suffix? Selecting a suffix is
important. Even though com, net, org, gov, edu, tv, enjoy
amazing popularity, It would be wise to select com. Why? Because
it is the most popular. Plus “com” is the one your browser will
automatically fill in if someone types in your business name
without the suffix. Once again this will make it easier for a
potential customer to locate your website. Only use net, org, or
any other suffix if “com” is not available.
Availability? After selecting your Domain Name you should
determine if that name is available. You might want to download
a domain lookup tool. Or use a domain lookup service online.
Many webhosting services have a domain lookup tool readily
available.
Domain Lookup Tool http://www.whois.net
Download Doman Lookup Tools at: http://www.downloads.com
If your desired Domain Name is available NOW is the perfect time
to decide if you want to register the name and select a web
hosting package. Usually you will have the option to register
the name for a year, two years, three for a predetermined price.
I’ve seen prices starting at $9.99 and up per year.
Note: Many webhositng services offer free domain registration
with a webhosting package. Many webhosting packages start at
around $15.00 and up per month for a starter website.
Sources Yahoo Hosting -http://geocities.yahoo.com/
Let’s Review: -Decide You Want A Professional Name That Gets
Attention. -Select A Name That Describes Your Business. -Select
A Name That Will Be Easy To Find Online. -Check Availability.
-Register Your Domain With Optional Hosting Package.
After reading this informative article you should have a good
understanding on selecting a Domain Name That Clicks!
————————————– BB Lee is the editor of
SmallBizBits Newsletter. SmallBizBits will give you the
information you need to start a home based business. Each issue
features original articles, tips, business ideas, downloads,
plus more. http://www.smallbizbitsnews.com
Bb Lee
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